Kasie's Blog

 Hi everyone,  Welcome back to this weeks blog! This week I am going to be talking about SEO for small businesses 😎 SEO is search engine optimization. Search engine optimization is the process of improving the quality and quantity of websites traffic to a website or web page from search engines. So how might a small business use SEO to compete with brands?💁 I am going to tell you all now. 1. Focus on local-  Targeting a local market can help with the way a business is portrayed in search results. Whether the business operates on a national level, they can still work on local SEO to beat SEO competition in their area. 2. Google Analytics - If a small business sets up google analytics and google search console it will give the business an indication of the online traffic and will view engagement of the business. 🖳 3. Develop your niche and focus on it -  This is a crucial one for small businesses. This will drive all of their marketing. Focus on a small area or nich...

Hi Everyone, Welcome back to another blog!  This weeks interesting read is going to explain the Evolution of Internet Technologies; from Web 1.0 to Web 3.0. I won't keep you guessing any longer lets get into it💥 As you all know technology has changed massively over the last number of years✅. These are grouped into different areas such as Web 1.0, Web 2.0 and Web 3.0.😮 You are probably wondering what is Web 1.0 to Web 3.0 so before we begin lets have a quick look at them. Web 1.0- is from the years 1990-2000. Web 1.0 helped people find things better online. Web 2.0- is from the years 2000-2010. Web 2.0 enabled people to experience things better. Web 3.0- is from the years 2010 onwards. Web 3.0 helped people create things online better. Now lets take a look at each one in more detail.💣 Web 1.0- Web 1.0 is known as the static web. It is the term used to describe the first iteration of the internet. It was a read only ecosystem where users consumed content published by a few website...

 Hi everyone, Welcome back😊Thank you for joining me again this week! This week I will be taking a look at Cloud Based Analytics for Small Businesses. ☁ You are all probably wondering what is cloud based analytics?😕 So before we start I will explain it to you.  Cloud analytics involves deployment of scalable cloud computing with powerful analytic software to identify patterns in data and to extract new insights.   You are probably wondering how does Cloud Analytics work? Well lucky for you I am going to tell you.😜There are three main stages involved in the cloud analytics process.                                                  1. Ingest   2. Process  3. Analyse  Data Ingestion is collecting data sources both from structured and unstructured sources. Data Processing in which systems structure data and merge and refine the...

  Hi everyone,  Welcome back!😁 This week we are going to talk about SaaS based ERP software for SMEs. I'm sure you are all wondering what does all that mean? Well I am going to explain it all to you now! SaaS is Software as a Service and ERP is Enterprise Resource Planning.  Why might an organisation use this you may ask? 😕 By using this software it will help an organisation streamline routine operational tasks, will help cut costs and will increase valuable time. 🕑 Here are some examples of software the SMEs may use. Sage Microsoft Dynamics 365 SAP Business By Design SAP Business One The benefits of SaaS ERP for SMEs are clear and compelling. Here are just a small number of the many benefits SaaS ERP brings to an organisation. 1.  Lower Costs  Organisations that use SaaS ERP save money on hardware. Organisations don't need to purchase or replace hardware. 2. Automatic Upgrades A multi- tenant SaaS ERP vendor handles virtually all aspects of system upgrades, ...

Hi guys,  Welcome back to another interesting read, this week we are going to look at the rise of digital payment systems.💸 I don't know about you guys but I can't remember the last time I carried cash in my purse or used cash to buy anything. The rise of digital payment systems makes it more convenient for you and I to make our daily purchases. 🛍  Payment systems such as Revolut, Apple Pay and Google Pay are becoming everyone's saving grace when you run out of the house in the morning and you have forgotten to bring any money and all you have is your phone because lets be honest not many of us leave the house without our phone in hand.📱 Lets take a look at a few reasons as to why there is such a rise in digital payment systems. Covid 19 had a big impact of the rise of digital payment systems. Shops and restaurants stopped handling cash during the pandemic which meant we had to start using our cards to pay for everything but who likes having that worry that you are going...

  Hello Everyone,  Welcome back to my blog. This week I will be talking about why the Southeast of Ireland is a good place for a tech firm to invest in. The Southeast of Ireland has the counties of Tipperary, Kilkenny, Waterford, Carlow and Wexford. DoneDeal, Scurri, Netwatch, Dataworks are some examples of well-established tech companies that are already located in the Southeast of Ireland. There are a number of reasons as to why a tech firm might choose the sunny south east to locate to so I am just going to list a few.👍 The South East of Ireland is fast developing a reputation as being the regional capital for ICT outside of Dublin. 😀 The South East of Ireland would have lower operating costs for a tech firm starting up than if they were to set up in Dublin. The Southeast of Ireland has a highly skilled and educated workforce, coming from SETU which has campuses in Waterford, Carlow and Wexford. SETU provided courses such as business and engineering and a lot more c...