Kasie's Blog

 Hi guys,  Welcome back! This time is the last time😓 My blog journey for my Digital Economy module has come to an end! This week I am going to be discussing cybersecurity for small businesses. This has been a hot topic in classes over the last week as you all may know SETU was hit with an attack and it is not fun😠 Cybersecurity is crucial for every business or organisation no matter how big or small. Small businesses are a target for hackers because they are usually easier to hack than larger companies. How can businesses protect themselves from cyber attacks? Here are a few practices a business can put in place to hopefully keep their business safe.🙏 1. Conduct a Security Assessment - the in house IT team should conduct regular security assessments. Security assessments uncover blind spots that hackers can and will exploit. 2. Require strong passwords and multi-factor authentication- requiring employees to create strong passwords is an easy way to improve cybersecurity. Ma...

 Hi everyone,  Welcome back to this weeks blog! This week I am going to be talking about SEO for small businesses 😎 SEO is search engine optimization. Search engine optimization is the process of improving the quality and quantity of websites traffic to a website or web page from search engines. So how might a small business use SEO to compete with brands?💁 I am going to tell you all now. 1. Focus on local-  Targeting a local market can help with the way a business is portrayed in search results. Whether the business operates on a national level, they can still work on local SEO to beat SEO competition in their area. 2. Google Analytics - If a small business sets up google analytics and google search console it will give the business an indication of the online traffic and will view engagement of the business. 🖳 3. Develop your niche and focus on it -  This is a crucial one for small businesses. This will drive all of their marketing. Focus on a small area or nich...

Hi Everyone, Welcome back to another blog!  This weeks interesting read is going to explain the Evolution of Internet Technologies; from Web 1.0 to Web 3.0. I won't keep you guessing any longer lets get into it💥 As you all know technology has changed massively over the last number of years✅. These are grouped into different areas such as Web 1.0, Web 2.0 and Web 3.0.😮 You are probably wondering what is Web 1.0 to Web 3.0 so before we begin lets have a quick look at them. Web 1.0- is from the years 1990-2000. Web 1.0 helped people find things better online. Web 2.0- is from the years 2000-2010. Web 2.0 enabled people to experience things better. Web 3.0- is from the years 2010 onwards. Web 3.0 helped people create things online better. Now lets take a look at each one in more detail.💣 Web 1.0- Web 1.0 is known as the static web. It is the term used to describe the first iteration of the internet. It was a read only ecosystem where users consumed content published by a few website...